Thought about running your own business but need to figure out how? Do you know certain things but don’t have time?
Do you enjoy tasks like web design or email marketing? You’re in luck.
Then a fully integrated marketing software might do you wonders. Kartra is one platform that may be right for you.
Marketing Island’s YouTube channel has a video review that will give you a better visual experience. To get a comprehensive overview of Kartra, you may still want to check out our article below.
What is Kartra? Kartra Marketing Platform Pdf
Kartra is an all in one marketing platform that will help you manage your business. It is one of the most well-known platforms for running an online business.
This article will discuss the key features and who it will benefit most.
Pricing and Deals
Kartra offers a 14 day trial. You can test the platform for $1 to find out if it’s right for you.
The starter plan is $99. This is the “entry level” option.
It provides 2500 leads, 50GB bandwidth, and 15000 email per month. This should suffice for small businesses.
The silver plan is $149.
With this price increase, the number of leads, bandwidth, and emails increase. It now gives 12,500 leads, 125 GB of bandwidth, and 12,500 emails.
Two additional domains are also available to you. This can be useful if your business needs more than one landing page. This can also be useful if your clients are multiple.
These deals include gold, platinum, or diamond.
Like the silver deal, they proved more for their price tag.
You can get them for as low as $299, $499 and $699.
The first thing to bring up is the website builder. This is your company’s presentation. Your website should be easy to use.
Have no prior knowledge in website making? Kartra’s got you covered.
That’s right. You don’t need any prior knowledge of web design and coding. You can create simple, yet effective designs by simply clicking a button.
You also have the option to modify the templates or add images. There are no limitations to this. You can change any element on your website, no matter how small.
You aren’t just limited to the presets available. If you have your logo and fonts, you can bring them and add them to make the website your own.
If you already have a domain, Kartra will allow you to keep it. Kartra will host your website free of charge if you do not have one.
Kartra’s website builder is also 100% mobile responsive. This allows your website to be easily viewed on all devices, even smaller ones on mobile phones.
At the same time, you can still edit the layout for mobile phone sizes. You can pinpoint certain aspects of the website you want to display for each device.
There are two options for designing your website. Or you’re thinking of editing the existing design with a new one.
You might also wonder if it is a good idea.
Luckily Kartra offers a split testing feature. You can now compare designs side-by side, making it easier to compare.
Have a video in mind? You can add it to your new design and it will perform better that the one without it.
Both landing pages will appear on browsers. It will indicate which one performed better.
If you want to make a change to the entire design, you don’t have to limit yourself to making small or specific comparisons.
Product and Carts
Selling something online is the main selling point for an online business.
It is important to think about the usability of the website. This includes how to sell the product and how customers can buy it online.
Kartra has a built-in shopping cart feature.
You have the option to either create or upsell/downsell a product.
This feature is easy to use, making it easier to sell products and buy them.
It is now easy to set up payment channels (e.g. credit card or PayPal), product pricing and trial structures, checkout, as well as thank you notes.
How about discounts and coupons? Kartra’s got you covered in that department.
Setting up coupons and discounts is possible with Kartra.
Do you have affiliates who help you with your business? Kartra’s affiliates management system helps you communicate, pay, and incentivize your affiliates more smoothly.
These are things such as:
- Creating questionnaires for affiliate assessment
- Personal landing pages for affiliates
- A commission-tier system
are now accessible for you and your business.
Kartra can help you maintain solid business relationships with your affiliates.
Emails are another important task for businesses.
Are you too busy with other tasks to respond to emails? Kartra’s email automation feature allows you to construct auto-generated responses to notify clients that the email has been received. This allows you to be notified of any incoming messages and you can respond when you are free.
Emails also have the option to split test website layouts. Kartra Marketing Platform Pdf
Kartra allows you to compare two sets of conversation topics, contents, or subject lines and pick the one that performs best. It does all automatically, which makes it even more convenient.
Having the means to help your business thrive is great, but how sure are you that it’s working?
Kartra has analytics that you can check periodically.
Get the assurance you need by looking at the data gathered by Kartra. Or see points wherein certain parts of the business are underperforming to help you figure out possible solutions.
Are there any cons?
Well, this wouldn’t be an honest review without bringing up some cons. While there are a lot of benefits and features Kartra brings to the table, there are some things that people might not be a fan of.
One concern present would be the need to upgrade to a higher plan.
If you ask if the price is worth it, it still is.
The starter plan, which sits at $99, seems more than enough for small and up-and-coming businesses to use. For that price, you are getting a lot of features without any limitations.
You might wonder if upgrading is worthwhile. It all depends on what your business is.
If your business plans call for them, you might need more leads or emails. It might not be worthwhile to spend more on an upgrade. Kartra Marketing Platform Pdf
Blogging and SEO
Another thing Kartra may need to improve is blogging and SEO capabilities.
You can still create sections in the website builder for blog-like texts. But a dedicated blog post is not something they specialize in. This might be a deal breaker if you plan to utilize blog posts for your website.
The same applies to SEO.
You can still get results by editing your SEO title and page description. However, it is much more recommended to have a dedicated website for blog writing and link it to Kartra.
It does not integrate with Apple Pay and Google Pay
This is a limitation, but it matters to you if you wish to sell using mobile and not just the desktop.
You can still sell but direct integration with Apple or Google Pay will make it much easier to buy and sell on mobile devices.
Email Marketing List
There is a maximum number of subscribers when building an email marketing list. A single list can have no more than 50,000 subscribers
Once you exceed the limit, you will need to set up a different list.
If you have a larger following, this is not a good idea.
Not for Physical Products
This is not a problem, but a limitation.
This is not for eCommerce, which sells physical products. You can find platforms that are specifically designed for this type of thing.
Who is Kartra?
It is true that it is universally applicable.
Specifically, it is a great platform for small and new businesses, especially if you don’t have a big team to do all the other important work that goes into an online business.
This course is great for people who are interested in web design but don’t have the necessary experience.
Can I integrate Kartra with WordPress?
You can. You can link another domain to Kartra if you have it already. All this with little progress on your WordPress page.
What SMS services can be integrated with Kartra?
Integration of the three SMS services Nexmo and Pilvo can be done.
Are there any other integrations of Kartra’s payment gateways?
Kartra can be integrated with Authorize.net and Braintree as well as Stripe.
Conclusion Kartra Marketing Platform Pdf
Kartra is an all-in-one platform that will help you manage your business.
Kartra is a great choice for small teams that need to manage multiple tasks, or if you want to concentrate on the tasks you are good at.
Running your business is now manageable, so start running yours today.
Kartra has a website that will help you get started if you’re interested in it.