Thought about running your own business but need to figure out how? Do you know certain things but don’t have time?
Do you enjoy tasks like web design or email marketing? You’re in luck.
A fully integrated marketing platform might be the best option for you. One platform that might be for you is Kartra.
Marketing Island’s YouTube channel has a video review that will give you a better visual experience. You can still read our article to get an in-depth overview of Kartra.
What is Kartra? Kartra Entrepreneur
Kartra is an all-in-one marketing platform that helps you run your business. It is the best platform for starting an online business.
So this article will go over key features it offers and discuss who will benefit the most.
Pricing and Deals
Kartra offers a 14 day trial. You can test the platform for $1 to find out if it’s right for you.
The starter plan is $99. This is the “entry-level” option.
It gives 2500 leads, 50GB of bandwidth, and 15000 emails a month. Small businesses should find this sufficient.
The silver plan goes for about $149.
This price hike will increase the number of leads and bandwidth as well as email addresses. It now provides 12,500 leads, 12,500 emails, and 125GB of bandwidth.
You are also given two more domains. This is useful if you have more than one landing site. This is also useful if you have more clients.
These deals include gold, platinum, or diamond.
They were more than worth the price, just like the silver deal.
You can get them for as low as $299, $499 and $699.
The first thing to bring up is the website builder. This makes up the presentation of your business. Your website should be easy to use.
Have no prior knowledge in website making? Kartra’s got you covered.
That’s right. No prior knowledge is required to create a website or code. You can create simple, yet effective designs by simply clicking a button.
You also have the option to modify the templates or add images. This has no restrictions. You can change any element on your website, no matter how small.
There are many presets that you can choose from. You can also bring your logo and fonts to the website and make it your own.
Kartra allows you to keep your domain if you have one already. Kartra will host your website free of charge if you do not have one.
Kartra’s website builder is also 100% mobile responsive. This makes your website presentable on any device, especially on smaller layouts on mobile phones.
At the same time, you can still edit the layout for mobile phone sizes. You can pinpoint certain aspects of the website you want to display for each device.
There are two options for designing your website. You might also consider replacing the current design with a brand new one.
You might also wonder if it is a good idea.
Luckily Kartra offers a split testing feature. You can now compare designs side-by side, making it easier to compare.
Have a video in mind? Add it to the new design and see if it will perform better than the design without it.
Both landing pages will appear on browsers. It will indicate which one performed better.
You aren’t limited to small or specific comparisons and can go for the overall design if you opt to change the whole thing.
Carts and Product
Selling something online is the main selling point for an online business.
Apart from the presentation aspect of the website, its usability in the role is also something to consider. In this case, how you can sell a product and how a customer can purchase it online.
Kartra has a built-in shopping cart feature.
You can choose to create, upsell/downsell products.
This feature works relatively easily, making it less intimidating to sell up products and purchase them.
It is now easy to set up payment channels (e.g. credit card or PayPal), product pricing and trial structures, checkout, as well as thank you notes.
What about coupons and discounts? Kartra has you covered there.
Kartra allows you to set up discounts and coupons.
Are you looking for affiliates to help you run your business? Kartra’s affiliates management system helps you communicate, pay, and incentivize your affiliates more smoothly.
These are things such as:
- Creating questionnaires for affiliate assessment
- Setting up commissions
- Personal landing pages for affiliates
- A commission-tier system
These are now available for you and/or your business.
Kartra can help maintain steady business relationships with your affiliates.
Emails are another important task for businesses.
Too busy with major tasks to answer emails? Kartra’s email auto feature lets you create responses that automatically generate to notify clients that an email has been received. This allows you to be notified of any incoming messages and you can respond when you are free.
Emails also have the option to split test website layouts. Kartra Entrepreneur
Kartra allows you to compare two sets of conversation topics, contents, or subject lines and pick the one that performs best. It does all automatically, which makes it even more convenient.
Having the means to help your business thrive is great, but how sure are you that it’s working?
Kartra also has analytics present for you to check from time to time.
Kartra’s data can give you the assurance that you require. Or see points wherein certain parts of the business are underperforming to help you figure out possible solutions.
Are there any cons?
This review wouldn’t be honest if it didn’t mention some cons. There are many benefits to Kartra, but there are also some issues that users might not like.
One concern is the possibility of having to upgrade to a better plan.
It is still worth the cost if you ask.
The $99 starter plan seems to be sufficient for both small and large businesses. For that price, you are getting a lot of features without any limitations.
The question you might ask is if upgrading is worth the price? It all depends on what your business is.
The need for more leads and emails might be necessary if your business plans require them. It might not be worthwhile to spend more on an upgrade. Kartra Entrepreneur
SEO and blogging
Another thing Kartra may need to improve is blogging and SEO capabilities.
You can still create sections in the website builder for blog-like texts. But a dedicated blog post is not something they specialize in. If you intend to use blog posts on your website, this could be a problem.
The same applies to SEO.
It is still possible to get results by editing the SEO title and page description. However, it is much more recommended to have a dedicated website for blog writing and link it to Kartra.
Does not Integrate with Apple and Google Pay
It is a limitation but it is important if you want to sell mobile devices and not just on the desktop.
You can still sell but direct integration with Apple or Google Pay will make it much easier to buy and sell on mobile devices.
Email Marketing List
There is a maximum number of subscribers when building an email marketing list. You can only have up to 50,000 subscribers for one list.
Once you exceed the limit, you will need to set up a different list.
This is not good if you have a bigger following.
For physical products, not
While not a con but more of a limitation, this is still something to know before using Kartra.
This is not for eCommerce, which sells physical products. There are platforms designed specifically for this sort of thing you can get instead.
Who is Kartra For?
So who exactly is Kartra for?
The general but still true answer is that it is for everyone.
Specifically, it is a great platform for small and new businesses, especially if you don’t have a big team to do all the other important work that goes into an online business.
This course is great for people who are interested in web design but don’t have the necessary experience.
Can I integrate Kartra with WordPress?
You can. You can link another domain to Kartra if you have it already. All this with little progress on your WordPress page.
What SMS services can be integrated with Kartra?
Integration of the three SMS services Nexmo and Pilvo can be done.
Any other payment gateway integrations with Kartra?
You can also integrate Kartra with Authorize.net, Braintree, and Stripe.
Conclusion Kartra Entrepreneur
Kartra is a good, all-in-one platform to help you run your business.
Kartra is a great choice for small teams that need to manage multiple tasks, or if you want to concentrate on the tasks you are good at.
It is easy to run your business. Get started today.
Kartra has a website that will help you get started if you’re interested in it.