You’ve thought about starting your own business, but aren’t sure how to do it? Are there certain things you don’t know but don’t have the time to learn?
Are tasks such as web design and email marketing not up your alley? You’re in luck.
A fully integrated marketing platform might be the best option for you. Kartra is one platform that may be right for you.
For those of you who prefer a more visual experience, here is a video review from Marketing Island’s YouTube channel. To get a comprehensive overview of Kartra, you may still want to check out our article below.
What is Kartra? Elucidat And Kartra
Kartra is an all-in-one marketing platform that helps you run your business. It is one of the most well-known platforms for running an online business.
So this article will go over key features it offers and discuss who will benefit the most.
Pricing and Deals
Kartra offers a 14 day trial. You can test the platform for $1 to find out if it’s right for you.
The starter plan is $99. This is the “entry-level” option.
It provides 2500 leads, 50GB bandwidth, and 15000 email per month. Small businesses should find this sufficient.
The silver plan is $149.
With this price increase, the number of leads, bandwidth, and emails increase. It now gives 12,500 leads, 125 GB of bandwidth, and 12,500 emails.
You are also given two more domains. This can be useful if your business needs more than one landing page. This can also be useful if your clients are multiple.
These deals include gold, platinum, or diamond.
Like the silver deal, they proved more for their price tag.
You can get them for as low as $299, $499 and $699.
The first thing to bring up is the website builder. This makes up the presentation of your business. Your website should be easy to use.
Have no prior knowledge in website making? Kartra’s got you covered.
That’s right. You don’t need any prior knowledge of web design and coding. You can create simple, yet effective designs by simply clicking a button.
You are also given options to edit the templates and add images. This has no restrictions. You can change any element on your website, no matter how small.
You aren’t just limited to the presets available. You can also bring your logo and fonts to the website and make it your own.
Kartra allows you to keep your domain if you have one already. Kartra will host your website free of charge if you do not have one.
Kartra’s website builder also supports mobile devices. This makes your website presentable on any device, especially on smaller layouts on mobile phones.
At the same time, you can still edit the layout for mobile phone sizes. You can select which aspects of the website to display on each device.
There are two options for designing your website. Or you’re thinking of editing the existing design with a new one.
You might also wonder if it is a good idea.
Split testing is a feature that Kartra provides. You can now compare designs side-by side, making it easier to compare.
Have a video in mind? Add it to the new design and see if it will perform better than the design without it.
Both landing pages will be shown on browsers and will show which of the two performed better.
If you want to make a change to the entire design, you don’t have to limit yourself to making small or specific comparisons.
Product and Carts
The main selling point of having an online business is, well, to sell something online.
It is important to think about the usability of the website. This includes how to sell the product and how customers can buy it online.
Kartra comes with a shopping cart built in.
You can choose to create, upsell/downsell products.
This feature is easy to use, making it easier to sell products and buy them.
You can now easily set up payment gateways (i.e., credit card or PayPal), product pricing, trial structures, checkout, and thank you notes.
What about coupons and discounts? Kartra has you covered there.
Kartra allows you to set up discounts and coupons.
Are you looking for affiliates to help you run your business? Kartra’s affiliate management system makes it easier to communicate, pay and reward your affiliates.
These are things such as:
- Creating questionnaires for affiliate assessment
- Personal landing pages for affiliates
- Having a commission-tier system
These are now available for you and/or your business.
Kartra can help maintain steady business relationships with your affiliates.
Another important task for any business is emails.
Too busy with major tasks to answer emails? Kartra’s email automation feature allows you to construct auto-generated responses to notify clients that the email has been received. This helps notify you of any incoming message you can answer when you have free time.
The split testing for website layouts is also present with emails. Elucidat And Kartra
Kartra allows you to compare two sets of conversation topics, contents, or subject lines and pick the one that performs best. It does all automatically, which makes it even more convenient.
It’s great to have the resources to make your business successful, but how certain are you that it is working?
Kartra has analytics that you can check periodically.
Get the assurance you need by looking at the data gathered by Kartra. You can also see areas where certain business units are performing poorly to help you find possible solutions.
Are there any cons?
Well, this wouldn’t be an honest review without bringing up some cons. There are many benefits to Kartra, but there are also some issues that users might not like.
One concern is the possibility of having to upgrade to a better plan.
It is still worth the cost if you ask.
The $99 starter plan seems to be sufficient for both small and large businesses. You get a lot of features for that price and no limitations.
You might wonder if upgrading is worthwhile. It all depends on what your business is.
The need for more leads and emails might be necessary if your business plans require them. It might not be worthwhile to spend more on an upgrade. Elucidat And Kartra
Blogging and SEO
Blogging and SEO are two other areas Kartra might need to improve.
For blog-like text, you can still create sections using the website builder. They don’t specialize in blog posts. This might be a deal breaker if you plan to utilize blog posts for your website.
The same applies to SEO.
It is still possible to get results by editing the SEO title and page description. However, it is much more recommended to have a dedicated website for blog writing and link it to Kartra.
Does not Integrate with Apple and Google Pay
It is a limitation but it is important if you want to sell mobile devices and not just on the desktop.
You can still sell but direct integration with Apple or Google Pay will make it much easier to buy and sell on mobile devices.
Email Marketing List
There is a maximum number of subscribers when building an email marketing list. You can only have up to 50,000 subscribers for one list.
Once you exceed the limit, you will need to set up a different list.
If you have a larger following, this is not a good idea.
Not for Physical Products
This is not a problem, but a limitation.
This is not for eCommerce, which sells physical products. You can find platforms that are specifically designed for this type of thing.
Who is Kartra?
The general but still true answer is that it is for everyone.
It is especially great for new and small businesses, especially if your team doesn’t have the resources to handle all of the important tasks that go into running an online business.
This course is great for people who are interested in web design but don’t have the necessary experience.
Can I integrate Kartra with WordPress?
You can. If you already have another domain set up, you can easily link it to Kartra. All this with little progress on your WordPress page.
What SMS services can be integrated with Kartra?
You can integrate the three SMS services Nexmo, Pilvo, and Twilo.
Are there any other integrations of Kartra’s payment gateways?
Kartra can be integrated with Authorize.net and Braintree as well as Stripe.
Conclusion Elucidat And Kartra
Kartra is an all-in-one platform that will help you manage your business.
If you have a small team and need more time to do multiple tasks or want to focus on tasks you do well, Kartra will take care of the others to great effect.
It is easy to run your business. Get started today.
If you are interested in trying it out, check Kartra’s website to help get you started.