Thought about running your own business but need to figure out how? Are there certain things you don’t know but don’t have the time to learn?
Are tasks such as web design and email marketing not up your alley? Well, you’re in luck.
Then a fully integrated marketing software might do you wonders. Kartra is one platform that may be right for you.
For those of you who prefer a more visual experience, here is a video review from Marketing Island’s YouTube channel. You can still read our article to get an in-depth overview of Kartra.
What is Kartra? Which Kartra Bot
Kartra is an all-in-one marketing platform that helps you run your business. It is one of the most well-known platforms for running an online business.
So this article will go over key features it offers and discuss who will benefit the most.
Pricing and Deals
Kartra offers a 14-day trial. You can test the platform for $1 to find out if it’s right for you.
The starter plan is $99. This is the “entry-level” option.
It provides 2500 leads, 50GB bandwidth, and 15000 email per month. Small businesses should find this sufficient.
The silver plan goes for about $149.
This price hike will increase the number of leads and bandwidth as well as email addresses. It now provides 12,500 leads, 12,500 emails, and 125GB of bandwidth.
You are also given two more domains. This can be useful if your business needs more than one landing page. This can also be useful if your clients are multiple.
These deals include gold, platinum, or diamond.
Like the silver deal, they proved more for their price tag.
You can get them for as low as $299, $499 and $699.
The first thing to bring up is the website builder. This is your company’s presentation. Your website should be easy to use.
Have no prior knowledge in website making? Kartra’s got you covered.
That’s right. You don’t need any prior knowledge of web design and coding. With hundreds of pre-made templates for you to pick and choose from, you can start simple but effective designs with the click of a mouse.
You are also given options to edit the templates and add images. There are no limitations to this. So feel free to switch up any website element, no matter how small.
There are many presets that you can choose from. You can also bring your logo and fonts to the website and make it your own.
Kartra allows you to keep your domain if you have one already. If not, then Kartra can host your website for free.
Kartra’s website builder also supports mobile devices. This makes your website presentable on any device, especially on smaller layouts on mobile phones.
At the same time, you can still edit the layout for mobile phone sizes. You can pinpoint certain aspects of the website you want to display for each device.
Now you have two ways of designing your website. Or you’re thinking of editing the existing design with a new one.
You might also wonder if it is a good idea.
Split testing is a feature that Kartra provides. You can now compare designs side-by side, making it easier to compare.
Do you have a video in your mind? Add it to the new design and see if it will perform better than the design without it.
Both landing pages will appear on browsers. It will indicate which one performed better.
If you want to make a change to the entire design, you don’t have to limit yourself to making small or specific comparisons.
Product and Carts
Selling something online is the main selling point for an online business.
It is important to think about the usability of the website. This includes how to sell the product and how customers can buy it online.
Kartra comes with a shopping cart built in.
You can choose to create, upsell/downsell products.
This feature is easy to use, making it easier to sell products and buy them.
You can now easily set up payment gateways (i.e., credit card or PayPal), product pricing, trial structures, checkout, and thank you notes.
How about discounts and coupons? Kartra’s got you covered in that department.
Kartra allows you to set up discounts and coupons.
Are you looking for affiliates to help you run your business? Kartra’s affiliate management system makes it easier to communicate, pay and reward your affiliates.
Things such as:
- Creating questionnaires for affiliate assessment
- Making personal landing pages for affiliates
- A commission-tier system
are now accessible for you and your business.
Kartra can help you maintain solid business relationships with your affiliates.
Emails are another important task for businesses.
Too busy with major tasks to answer emails? Kartra’s email automation feature allows you to construct auto-generated responses to notify clients that the email has been received. This helps notify you of any incoming message you can answer when you have free time.
The split testing for website layouts is also present with emails. Which Kartra Bot
Kartra can compare two sets of subject lines, contents, and conversations and choose the one that performed better. It does all automatically, which makes it even more convenient.
It’s great to have the resources to make your business successful, but how certain are you that it is working?
Kartra has analytics that you can check periodically.
Kartra’s data can give you the assurance that you require. Or see points wherein certain parts of the business are underperforming to help you figure out possible solutions.
Are there any cons?
This review wouldn’t be honest if it didn’t mention some cons. While there are a lot of benefits and features Kartra brings to the table, there are some things that people might not be a fan of.
One concern present would be the need to upgrade to a higher plan.
If you ask if the price is worth it, it still is.
The $99 starter plan seems to be sufficient for both small and large businesses. For that price, you are getting a lot of features without any limitations.
You might wonder if upgrading is worthwhile. That depends on your business.
The need for more leads and emails might be necessary if your business plans require them. Hence the need to spend more money on an upgrade might not be worth it for you. Which Kartra Bot
Blogging and SEO
Another thing Kartra may need to improve is blogging and SEO capabilities.
For blog-like text, you can still create sections using the website builder. But a dedicated blog post is not something they specialize in. This might be a deal breaker if you plan to utilize blog posts for your website.
SEO is no different.
It is still possible to get results by editing the SEO title and page description. It is recommended that you have a website dedicated to blog writing, and that it be linked to Kartra.
Does not Integrate with Apple and Google Pay
It is a limitation but it is important if you want to sell mobile devices and not just on the desktop.
You can still sell but direct integration with Apple or Google Pay will make it much easier to buy and sell on mobile devices.
Email Marketing List
There is a maximum number of subscribers when building an email marketing list. You can only have up to 50,000 subscribers for one list.
You will need to create a new list if you have exceeded the limit.
This is not good if you have a bigger following.
Not for Physical Products
While not a con but more of a limitation, this is still something to know before using Kartra.
This is not for eCommerce, which sells physical products. You can find platforms that are specifically designed for this type of thing.
Who is Kartra For?
So who exactly is Kartra for?
It is true that it is universally applicable.
It is especially great for new and small businesses, especially if your team doesn’t have the resources to handle all of the important tasks that go into running an online business.
This course is great for people who are interested in web design but don’t have the necessary experience.
Can I integrate Kartra with WordPress?
You can. If you already have another domain set up, you can easily link it to Kartra. All this with little progress on your WordPress page.
What can SMS services integrate with Kartra?
Integration of the three SMS services Nexmo and Pilvo can be done.
Are there any other integrations of Kartra’s payment gateways?
Kartra can be integrated with Authorize.net and Braintree as well as Stripe.
Conclusion Which Kartra Bot
Kartra is a good, all-in-one platform to help you run your business.
If you have a small team and need more time to do multiple tasks or want to focus on tasks you do well, Kartra will take care of the others to great effect.
It is easy to run your business. Get started today.
If you are interested in trying it out, check Kartra’s website to help get you started.