You’ve thought about starting your own business, but aren’t sure how to do it? Do you know certain things but don’t have time?
Are tasks such as web design and email marketing not up your alley? Well, you’re in luck.
A fully integrated marketing platform might be the best option for you. One platform that might be for you is Kartra.
Marketing Island’s YouTube channel has a video review that will give you a better visual experience. To get a comprehensive overview of Kartra, you may still want to check out our article below.
What is Kartra? The Conversion Pros Vs Kartra
Kartra is an all in one marketing platform that will help you manage your business. It is one of the most well-known platforms for running an online business.
So this article will go over key features it offers and discuss who will benefit the most.
Pricing and Deals
Kartra offers a 14-day trial. For $1, you can try the platform out for yourself to see if it is for you.
The starter plan is $99. This is the “entry level” option.
It gives 2500 leads, 50GB of bandwidth, and 15000 emails a month. This should suffice for small businesses.
The silver plan is $149.
With this price increase, the number of leads, bandwidth, and emails increase. It now provides 12,500 leads, 12,500 emails, and 125GB of bandwidth.
You are also given two more domains. This can be useful if your business needs more than one landing page. This can also be useful if your clients are multiple.
These deals include gold, platinum, or diamond.
Like the silver deal, they proved more for their price tag.
They go for $299, $499, and $699, respectively.
First, you need to mention the website builder. This makes up the presentation of your business. Your website should be easy to use.
Do you have no previous knowledge of website building? Kartra’s got you covered.
That’s right. You don’t need any prior knowledge of web design and coding. You can create simple, yet effective designs by simply clicking a button.
You also have the option to modify the templates or add images. There are no limitations to this. So feel free to switch up any website element, no matter how small.
There are many presets that you can choose from. If you have your logo and fonts, you can bring them and add them to make the website your own.
If you already have a domain, Kartra will allow you to keep it. If not, then Kartra can host your website for free.
Kartra’s website builder also supports mobile devices. This makes your website presentable on any device, especially on smaller layouts on mobile phones.
You can also adjust the layout to fit mobile phones. You can pinpoint certain aspects of the website you want to display for each device.
Now you have two ways of designing your website. Or you’re thinking of editing the existing design with a new one.
At the same time, you might wonder if this will be a good idea.
Luckily Kartra offers a split testing feature. This lets you compare the designs side-by-side, making it more convenient for you to compare.
Do you have a video in your mind? You can add it to your new design and it will perform better that the one without it.
Both landing pages will appear on browsers. It will indicate which one performed better.
If you want to make a change to the entire design, you don’t have to limit yourself to making small or specific comparisons.
Product and Carts
The main selling point of having an online business is, well, to sell something online.
Apart from the presentation aspect of the website, its usability in the role is also something to consider. In this case, how you can sell a product and how a customer can purchase it online.
Kartra comes with a shopping cart built in.
You can choose to create, upsell/downsell products.
This feature works relatively easily, making it less intimidating to sell up products and purchase them.
It is now easy to set up payment channels (e.g. credit card or PayPal), product pricing and trial structures, checkout, as well as thank you notes.
What about coupons and discounts? Kartra has you covered there.
Setting up coupons and discounts is possible with Kartra.
Do you have affiliates who help you with your business? Kartra’s affiliate management system makes it easier to communicate, pay and reward your affiliates.
These are things such as:
- Creating questionnaires for affiliate assessment
- Personal landing pages for affiliates
- Having a commission-tier system
These are now available for you and/or your business.
Kartra can help maintain steady business relationships with your affiliates.
Emails are another important task for businesses.
Too busy with major tasks to answer emails? Kartra’s email auto feature lets you create responses that automatically generate to notify clients that an email has been received. This helps notify you of any incoming message you can answer when you have free time.
Emails also have the option to split test website layouts. The Conversion Pros Vs Kartra
Kartra allows you to compare two sets of conversation topics, contents, or subject lines and pick the one that performs best. This is all done automatically, making it much more convenient for you.
It’s great to have the resources to make your business successful, but how certain are you that it is working?
Kartra has analytics that you can check periodically.
Kartra’s data can give you the assurance that you require. You can also see areas where certain business units are performing poorly to help you find possible solutions.
Well, this wouldn’t be an honest review without bringing up some cons. There are many benefits to Kartra, but there are also some issues that users might not like.
One concern is the possibility of having to upgrade to a better plan.
If you ask if the price is worth it, it still is.
The $99 starter plan seems to be sufficient for both small and large businesses. For that price, you are getting a lot of features without any limitations.
The question you might ask is if upgrading is worth the price? It all depends on what your business is.
If your business plans call for them, you might need more leads or emails. Hence the need to spend more money on an upgrade might not be worth it for you. The Conversion Pros Vs Kartra
Blogging and SEO
Another thing Kartra may need to improve is blogging and SEO capabilities.
You can still create sections in the website builder for blog-like texts. They don’t specialize in blog posts. If you intend to use blog posts on your website, this could be a problem.
The same applies to SEO.
It is still possible to get results by editing the SEO title and page description. However, it is much more recommended to have a dedicated website for blog writing and link it to Kartra.
Does not Integrate with Apple and Google Pay
It is a limitation but it is important if you want to sell mobile devices and not just on the desktop.
It’s still possible to sell, but the addition of direct integration with Apple and Google pay will make buying and selling on mobile devices much easier.
Email Marketing List
There is a maximum number of subscribers when building an email marketing list. A single list can have no more than 50,000 subscribers
You will need to create a new list if you have exceeded the limit.
If you have a larger following, this is not a good idea.
For physical products, not
This is not a problem, but a limitation.
This is not for eCommerce, which sells physical products. You can find platforms that are specifically designed for this type of thing.
Who is Kartra?
The general but still true answer is that it is for everyone.
Specifically, it is a great platform for small and new businesses, especially if you don’t have a big team to do all the other important work that goes into an online business.
It’s great for those who want to create a website but need to gain experience with web design.
Can I integrate Kartra with WordPress?
You can. If you already have another domain set up, you can easily link it to Kartra. This will make it easy to update your WordPress page.
What can SMS services integrate with Kartra?
Integration of the three SMS services Nexmo and Pilvo can be done.
Any other payment gateway integrations with Kartra?
You can also integrate Kartra with Authorize.net, Braintree, and Stripe.
Conclusion The Conversion Pros Vs Kartra
Kartra is an all-in-one platform that will help you manage your business.
If you have a small team and need more time to do multiple tasks or want to focus on tasks you do well, Kartra will take care of the others to great effect.
It is easy to run your business. Get started today.
If you are interested in trying it out, check Kartra’s website to help get you started.