Thought about running your own business but need to figure out how? Are there certain things you don’t know but don’t have the time to learn?
Do you enjoy tasks like web design or email marketing? You’re in luck.
Then a fully integrated marketing software might do you wonders. Kartra is one platform that may be right for you.
Marketing Island’s YouTube channel has a video review that will give you a better visual experience. To get a comprehensive overview of Kartra, you may still want to check out our article below.
What is Kartra? Selecting Site Kartra
Kartra is an all in one marketing platform that will help you manage your business. It is one of the most well-known platforms for running an online business.
So this article will go over key features it offers and discuss who will benefit the most.
Pricing and Deals
Kartra offers a 14 day trial. You can test the platform for $1 to find out if it’s right for you.
The starter plan is $99. This is the “entry-level” option.
It gives 2500 leads, 50GB of bandwidth, and 15000 emails a month. Small businesses should find this sufficient.
The silver plan goes for about $149.
This price hike will increase the number of leads and bandwidth as well as email addresses. It now gives 12,500 leads, 125 GB of bandwidth, and 12,500 emails.
Two additional domains are also available to you. This is useful if you have more than one landing site. This is also useful if you have more clients.
These deals include gold, platinum, or diamond.
They were more than worth the price, just like the silver deal.
You can get them for as low as $299, $499 and $699.
The first thing to bring up is the website builder. This makes up the presentation of your business. You want to ensure your website looks nice and easy to navigate.
Do you have no previous knowledge of website building? Kartra has you covered.
That’s right. You don’t need any prior knowledge of web design and coding. With hundreds of pre-made templates for you to pick and choose from, you can start simple but effective designs with the click of a mouse.
You also have the option to modify the templates or add images. There are no limitations to this. So feel free to switch up any website element, no matter how small.
You aren’t just limited to the presets available. You can also bring your logo and fonts to the website and make it your own.
If you already have a domain, Kartra will allow you to keep it. If not, then Kartra can host your website for free.
Kartra’s website builder also supports mobile devices. This makes your website presentable on any device, especially on smaller layouts on mobile phones.
You can also adjust the layout to fit mobile phones. You can pinpoint certain aspects of the website you want to display for each device.
There are two options for designing your website. Or you’re thinking of editing the existing design with a new one.
At the same time, you might wonder if this will be a good idea.
Luckily Kartra offers a split testing feature. You can now compare designs side-by side, making it easier to compare.
Have a video in mind? You can add it to your new design and it will perform better that the one without it.
Both landing pages will be shown on browsers and will show which of the two performed better.
You aren’t limited to small or specific comparisons and can go for the overall design if you opt to change the whole thing.
Product and Carts
Selling something online is the main selling point for an online business.
It is important to think about the usability of the website. This includes how to sell the product and how customers can buy it online.
Kartra comes with a shopping cart built in.
You have the option to either create or upsell/downsell a product.
This feature works relatively easily, making it less intimidating to sell up products and purchase them.
It is now easy to set up payment channels (e.g. credit card or PayPal), product pricing and trial structures, checkout, as well as thank you notes.
How about discounts and coupons? Kartra’s got you covered in that department.
Kartra allows you to set up discounts and coupons.
Are you looking for affiliates to help you run your business? Kartra’s affiliate management system makes it easier to communicate, pay and reward your affiliates.
These are things such as:
- Creating questionnaires for affiliate assessment
- Setting up commissions
- Making personal landing pages for affiliates
- A commission-tier system
are now accessible for you and your business.
Kartra can help maintain steady business relationships with your affiliates.
Emails are another important task for businesses.
Are you too busy with other tasks to respond to emails? Kartra’s email auto feature lets you create responses that automatically generate to notify clients that an email has been received. This allows you to be notified of any incoming messages and you can respond when you are free.
The split testing for website layouts is also present with emails. Selecting Site Kartra
Kartra can compare two sets of subject lines, contents, and conversations and choose the one that performed better. It does all automatically, which makes it even more convenient.
Having the means to help your business thrive is great, but how sure are you that it’s working?
Kartra also has analytics present for you to check from time to time.
Get the assurance you need by looking at the data gathered by Kartra. You can also see areas where certain business units are performing poorly to help you find possible solutions.
Are there any cons?
Well, this wouldn’t be an honest review without bringing up some cons. There are many benefits to Kartra, but there are also some issues that users might not like.
One concern present would be the need to upgrade to a higher plan.
It is still worth the cost if you ask.
The starter plan, which sits at $99, seems more than enough for small and up-and-coming businesses to use. You get a lot of features for that price and no limitations.
You might wonder if upgrading is worthwhile. That depends on your business.
If your business plans call for them, you might need more leads or emails. It might not be worthwhile to spend more on an upgrade. Selecting Site Kartra
SEO and blogging
Blogging and SEO are two other areas Kartra might need to improve.
For blog-like text, you can still create sections using the website builder. But a dedicated blog post is not something they specialize in. If you intend to use blog posts on your website, this could be a problem.
The same applies to SEO.
You can still get results by editing your SEO title and page description. It is recommended that you have a website dedicated to blog writing, and that it be linked to Kartra.
Does not Integrate with Apple and Google Pay
This is a limitation, but it matters to you if you wish to sell using mobile and not just the desktop.
It’s still possible to sell, but the addition of direct integration with Apple and Google pay will make buying and selling on mobile devices much easier.
Email Marketing List
There is a maximum number of subscribers when building an email marketing list. You can only have up to 50,000 subscribers for one list.
You will need to create a new list if you have exceeded the limit.
This is not good if you have a bigger following.
For physical products, not
This is not a problem, but a limitation.
This is not for eCommerce, which sells physical products. There are platforms designed specifically for this sort of thing you can get instead.
Who is Kartra For?
Who is Kartra?
The general but still true answer is that it is for everyone.
It is especially great for new and small businesses, especially if your team doesn’t have the resources to handle all of the important tasks that go into running an online business.
It’s great for those who want to create a website but need to gain experience with web design.
Can Kartra be integrated with WordPress?
You can. You can link another domain to Kartra if you have it already. All this with little progress on your WordPress page.
What can SMS services integrate with Kartra?
You can integrate the three SMS services Nexmo, Pilvo, and Twilo.
Any other payment gateway integrations with Kartra?
Kartra can be integrated with Authorize.net and Braintree as well as Stripe.
Conclusion Selecting Site Kartra
Kartra is a good, all-in-one platform to help you run your business.
If you have a small team and need more time to do multiple tasks or want to focus on tasks you do well, Kartra will take care of the others to great effect.
It is easy to run your business. Get started today.
If you are interested in trying it out, check Kartra’s website to help get you started.