Thought about running your own business but need to figure out how? Do you know certain things but don’t have time?
Do you enjoy tasks like web design or email marketing? You’re in luck.
A fully integrated marketing platform might be the best option for you. One platform that might be for you is Kartra.
Marketing Island’s YouTube channel has a video review that will give you a better visual experience. You can still read our article to get an in-depth overview of Kartra.
What is Kartra? Kartra Vs Wishpond
Kartra is an all in one marketing platform that will help you manage your business. It is the best platform for starting an online business.
So this article will go over key features it offers and discuss who will benefit the most.
Pricing and Deals
Kartra offers a 14 day trial. You can test the platform for $1 to find out if it’s right for you.
The starter plan costs $99. This is the “entry-level” option.
It provides 2500 leads, 50GB bandwidth, and 15000 email per month. Small businesses should find this sufficient.
The silver plan is $149.
With this price increase, the number of leads, bandwidth, and emails increase. It now gives 12,500 leads, 125 GB of bandwidth, and 12,500 emails.
You are also given two more domains. This can be useful if your business needs more than one landing page. This can also be useful if your clients are multiple.
The last three deals are gold, platinum, and diamond.
Like the silver deal, they proved more for their price tag.
They go for $299, $499, and $699, respectively.
First, you need to mention the website builder. This makes up the presentation of your business. You want to ensure your website looks nice and easy to navigate.
Have no prior knowledge in website making? Kartra’s got you covered.
That’s right. You don’t need any prior knowledge of web design and coding. With hundreds of pre-made templates for you to pick and choose from, you can start simple but effective designs with the click of a mouse.
You also have the option to modify the templates or add images. This has no restrictions. So feel free to switch up any website element, no matter how small.
You aren’t just limited to the presets available. If you have your logo and fonts, you can bring them and add them to make the website your own.
If you already have a domain, Kartra will allow you to keep it. If not, then Kartra can host your website for free.
Kartra’s website builder is also 100% mobile responsive. This makes your website presentable on any device, especially on smaller layouts on mobile phones.
At the same time, you can still edit the layout for mobile phone sizes. You can pinpoint certain aspects of the website you want to display for each device.
There are two options for designing your website. You might also consider replacing the current design with a brand new one.
At the same time, you might wonder if this will be a good idea.
Luckily Kartra offers a split testing feature. You can now compare designs side-by side, making it easier to compare.
Have a video in mind? You can add it to your new design and it will perform better that the one without it.
Both landing pages will be shown on browsers and will show which of the two performed better.
You aren’t limited to small or specific comparisons and can go for the overall design if you opt to change the whole thing.
Product and Carts
The main selling point of having an online business is, well, to sell something online.
It is important to think about the usability of the website. In this case, how you can sell a product and how a customer can purchase it online.
Kartra has a built-in shopping cart feature.
You have the option to either create or upsell/downsell a product.
This feature is easy to use, making it easier to sell products and buy them.
You can now easily set up payment gateways (i.e., credit card or PayPal), product pricing, trial structures, checkout, and thank you notes.
How about discounts and coupons? Kartra has you covered there.
Setting up coupons and discounts is possible with Kartra.
Do you have affiliates who help you with your business? Kartra’s affiliates management system helps you communicate, pay, and incentivize your affiliates more smoothly.
Things such as:
- Creating questionnaires for affiliate assessment
- Making personal landing pages for affiliates
- Having a commission-tier system
These are now available for you and/or your business.
Kartra can help you maintain solid business relationships with your affiliates.
Emails are another important task for businesses.
Too busy with major tasks to answer emails? Kartra’s email automation feature allows you to construct auto-generated responses to notify clients that the email has been received. This helps notify you of any incoming message you can answer when you have free time.
Emails also have the option to split test website layouts. Kartra Vs Wishpond
Kartra allows you to compare two sets of conversation topics, contents, or subject lines and pick the one that performs best. It does all automatically, which makes it even more convenient.
It’s great to have the resources to make your business successful, but how certain are you that it is working?
Kartra has analytics that you can check periodically.
Get the assurance you need by looking at the data gathered by Kartra. You can also see areas where certain business units are performing poorly to help you find possible solutions.
Well, this wouldn’t be an honest review without bringing up some cons. There are many benefits to Kartra, but there are also some issues that users might not like.
One concern is the possibility of having to upgrade to a better plan.
If you ask if the price is worth it, it still is.
The starter plan, which sits at $99, seems more than enough for small and up-and-coming businesses to use. You get a lot of features for that price and no limitations.
You might wonder if upgrading is worthwhile. It all depends on what your business is.
The need for more leads and emails might be necessary if your business plans require them. It might not be worthwhile to spend more on an upgrade. Kartra Vs Wishpond
SEO and blogging
Blogging and SEO are two other areas Kartra might need to improve.
You can still create sections in the website builder for blog-like texts. They don’t specialize in blog posts. If you intend to use blog posts on your website, this could be a problem.
SEO is no different.
It is still possible to get results by editing the SEO title and page description. It is recommended that you have a website dedicated to blog writing, and that it be linked to Kartra.
It does not integrate with Apple Pay and Google Pay
It is a limitation but it is important if you want to sell mobile devices and not just on the desktop.
It’s still possible to sell, but the addition of direct integration with Apple and Google pay will make buying and selling on mobile devices much easier.
Email Marketing List
When building an email marketing campaign list, there is a limit to the number of subscribers. A single list can have no more than 50,000 subscribers
You will need to create a new list if you have exceeded the limit.
This is not good if you have a bigger following.
Not for Physical Products
While not a con but more of a limitation, this is still something to know before using Kartra.
This is not for eCommerce, which sells physical products. You can find platforms that are specifically designed for this type of thing.
Who is Kartra?
It is true that it is universally applicable.
It is especially great for new and small businesses, especially if your team doesn’t have the resources to handle all of the important tasks that go into running an online business.
It’s great for those who want to create a website but need to gain experience with web design.
Can I integrate Kartra with WordPress?
You can. If you already have another domain set up, you can easily link it to Kartra. All this with little progress on your WordPress page.
What SMS services can be integrated with Kartra?
Integration of the three SMS services Nexmo and Pilvo can be done.
Any other payment gateway integrations with Kartra?
Kartra can be integrated with Authorize.net and Braintree as well as Stripe.
Conclusion Kartra Vs Wishpond
Kartra is an all-in-one platform that will help you manage your business.
If you have a small team and need more time to do multiple tasks or want to focus on tasks you do well, Kartra will take care of the others to great effect.
Running your business is now manageable, so start running yours today.
If you are interested in trying it out, check Kartra’s website to help get you started.