Thought about running your own business but need to figure out how? Are there certain things you don’t know but don’t have the time to learn?
Do you enjoy tasks like web design or email marketing? You’re in luck.
A fully integrated marketing platform might be the best option for you. One platform that might be for you is Kartra.
Marketing Island’s YouTube channel has a video review that will give you a better visual experience. To get a comprehensive overview of Kartra, you may still want to check out our article below.
What is Kartra? Kartra Products
Kartra is an all-in-one marketing platform that helps you run your business. It is one of the most well-known platforms for running an online business.
This article will discuss the key features and who it will benefit most.
Pricing and Deals
Kartra offers a 14 day trial. For $1, you can try the platform out for yourself to see if it is for you.
The starter plan costs $99. This is the “entry-level” option.
It gives 2500 leads, 50GB of bandwidth, and 15000 emails a month. This should suffice for small businesses.
The silver plan is $149.
This price hike will increase the number of leads and bandwidth as well as email addresses. It now provides 12,500 leads, 12,500 emails, and 125GB of bandwidth.
You are also given two more domains. This is useful if you have more than one landing site. This is also useful if you have more clients.
These deals include gold, platinum, or diamond.
They were more than worth the price, just like the silver deal.
They go for $299, $499, and $699, respectively.
The first thing to bring up is the website builder. This is your company’s presentation. You want to ensure your website looks nice and easy to navigate.
Do you have no previous knowledge of website building? Kartra has you covered.
That’s right. No prior knowledge is required to create a website or code. With hundreds of pre-made templates for you to pick and choose from, you can start simple but effective designs with the click of a mouse.
You are also given options to edit the templates and add images. This has no restrictions. So feel free to switch up any website element, no matter how small.
You aren’t just limited to the presets available. If you have your logo and fonts, you can bring them and add them to make the website your own.
Kartra allows you to keep your domain if you have one already. Kartra will host your website free of charge if you do not have one.
Kartra’s website builder is also 100% mobile responsive. This allows your website to be easily viewed on all devices, even smaller ones on mobile phones.
You can also adjust the layout to fit mobile phones. You can pinpoint certain aspects of the website you want to display for each device.
Now you have two ways of designing your website. Or you’re thinking of editing the existing design with a new one.
You might also wonder if it is a good idea.
Split testing is a feature that Kartra provides. This lets you compare the designs side-by-side, making it more convenient for you to compare.
Do you have a video in your mind? You can add it to your new design and it will perform better that the one without it.
Both landing pages will be shown on browsers and will show which of the two performed better.
You aren’t limited to small or specific comparisons and can go for the overall design if you opt to change the whole thing.
Product and Carts
The main selling point of having an online business is, well, to sell something online.
Apart from the presentation aspect of the website, its usability in the role is also something to consider. This includes how to sell the product and how customers can buy it online.
Kartra has a built-in shopping cart feature.
You can choose to create, upsell/downsell products.
This feature works relatively easily, making it less intimidating to sell up products and purchase them.
It is now easy to set up payment channels (e.g. credit card or PayPal), product pricing and trial structures, checkout, as well as thank you notes.
How about discounts and coupons? Kartra has you covered there.
Setting up coupons and discounts is possible with Kartra.
Do you have affiliates who help you with your business? Kartra’s affiliate management system makes it easier to communicate, pay and reward your affiliates.
Things such as:
- Creating questionnaires for affiliate assessment
- Setting up commissions
- Making personal landing pages for affiliates
- A commission-tier system
These are now available for you and/or your business.
Kartra can help you maintain solid business relationships with your affiliates.
Emails are another important task for businesses.
Are you too busy with other tasks to respond to emails? Kartra’s email auto feature lets you create responses that automatically generate to notify clients that an email has been received. This helps notify you of any incoming message you can answer when you have free time.
The split testing for website layouts is also present with emails. Kartra Products
Kartra can compare two sets of subject lines, contents, and conversations and choose the one that performed better. It does all automatically, which makes it even more convenient.
It’s great to have the resources to make your business successful, but how certain are you that it is working?
Kartra also has analytics present for you to check from time to time.
Kartra’s data can give you the assurance that you require. You can also see areas where certain business units are performing poorly to help you find possible solutions.
Are there any cons?
Well, this wouldn’t be an honest review without bringing up some cons. While there are a lot of benefits and features Kartra brings to the table, there are some things that people might not be a fan of.
One concern is the possibility of having to upgrade to a better plan.
If you ask if the price is worth it, it still is.
The starter plan, which sits at $99, seems more than enough for small and up-and-coming businesses to use. You get a lot of features for that price and no limitations.
The question you might ask is if upgrading is worth the price? It all depends on what your business is.
If your business plans call for them, you might need more leads or emails. It might not be worthwhile to spend more on an upgrade. Kartra Products
Blogging and SEO
Blogging and SEO are two other areas Kartra might need to improve.
For blog-like text, you can still create sections using the website builder. But a dedicated blog post is not something they specialize in. This might be a deal breaker if you plan to utilize blog posts for your website.
SEO is no different.
You can still get results by editing your SEO title and page description. It is recommended that you have a website dedicated to blog writing, and that it be linked to Kartra.
It does not integrate with Apple Pay and Google Pay
This is a limitation, but it matters to you if you wish to sell using mobile and not just the desktop.
It’s still possible to sell, but the addition of direct integration with Apple and Google pay will make buying and selling on mobile devices much easier.
Email Marketing List
When building an email marketing campaign list, there is a limit to the number of subscribers. A single list can have no more than 50,000 subscribers
Once you exceed the limit, you will need to set up a different list.
This is not good if you have a bigger following.
Not for Physical Products
This is not a problem, but a limitation.
This does not apply to eCommerce which sells physical goods. You can find platforms that are specifically designed for this type of thing.
Who is Kartra?
It is true that it is universally applicable.
It is especially great for new and small businesses, especially if your team doesn’t have the resources to handle all of the important tasks that go into running an online business.
This course is great for people who are interested in web design but don’t have the necessary experience.
Can I integrate Kartra with WordPress?
You can. You can link another domain to Kartra if you have it already. All this with little progress on your WordPress page.
What SMS services can be integrated with Kartra?
You can integrate the three SMS services Nexmo, Pilvo, and Twilo.
Any other payment gateway integrations with Kartra?
You can also integrate Kartra with Authorize.net, Braintree, and Stripe.
Conclusion Kartra Products
Kartra is a good, all-in-one platform to help you run your business.
If you have a small team and need more time to do multiple tasks or want to focus on tasks you do well, Kartra will take care of the others to great effect.
Running your business is now manageable, so start running yours today.
If you are interested in trying it out, check Kartra’s website to help get you started.