Thought about running your own business but need to figure out how? Are there certain things you don’t know but don’t have the time to learn?
Do you enjoy tasks like web design or email marketing? Well, you’re in luck.
Then a fully integrated marketing software might do you wonders. Kartra is one platform that may be right for you.
For those of you who prefer a more visual experience, here is a video review from Marketing Island’s YouTube channel. To get a comprehensive overview of Kartra, you may still want to check out our article below.
What is Kartra? Kartra Logo Png
Kartra is an all-in-one marketing platform that helps you run your business. It is one of the most well-known platforms for running an online business.
So this article will go over key features it offers and discuss who will benefit the most.
Pricing and Deals
Kartra offers a 14 day trial. You can test the platform for $1 to find out if it’s right for you.
The starter plan costs $99. This is the “entry level” option.
It provides 2500 leads, 50GB bandwidth, and 15000 email per month. Small businesses should find this sufficient.
The silver plan is $149.
With this price increase, the number of leads, bandwidth, and emails increase. It now provides 12,500 leads, 12,500 emails, and 125GB of bandwidth.
You are also given two more domains. This is useful if you have more than one landing site. This can also be useful if your clients are multiple.
The last three deals are gold, platinum, and diamond.
They were more than worth the price, just like the silver deal.
You can get them for as low as $299, $499 and $699.
First, you need to mention the website builder. This is your company’s presentation. You want to ensure your website looks nice and easy to navigate.
Have no prior knowledge in website making? Kartra’s got you covered.
That’s right. You don’t need any prior knowledge of web design and coding. You can create simple, yet effective designs by simply clicking a button.
You are also given options to edit the templates and add images. There are no limitations to this. You can change any element on your website, no matter how small.
There are many presets that you can choose from. If you have your logo and fonts, you can bring them and add them to make the website your own.
If you already have a domain, Kartra will allow you to keep it. If not, then Kartra can host your website for free.
Kartra’s website builder is also 100% mobile responsive. This makes your website presentable on any device, especially on smaller layouts on mobile phones.
You can also adjust the layout to fit mobile phones. You can pinpoint certain aspects of the website you want to display for each device.
There are two options for designing your website. Or you’re thinking of editing the existing design with a new one.
You might also wonder if it is a good idea.
Luckily Kartra offers a split testing feature. You can now compare designs side-by side, making it easier to compare.
Do you have a video in your mind? You can add it to your new design and it will perform better that the one without it.
Both landing pages will appear on browsers. It will indicate which one performed better.
You aren’t limited to small or specific comparisons and can go for the overall design if you opt to change the whole thing.
Product and Carts
Selling something online is the main selling point for an online business.
It is important to think about the usability of the website. This includes how to sell the product and how customers can buy it online.
Kartra comes with a shopping cart built in.
You have the option to either create or upsell/downsell a product.
This feature works relatively easily, making it less intimidating to sell up products and purchase them.
It is now easy to set up payment channels (e.g. credit card or PayPal), product pricing and trial structures, checkout, as well as thank you notes.
What about coupons and discounts? Kartra has you covered there.
Kartra allows you to set up discounts and coupons.
Are you looking for affiliates to help you run your business? Kartra’s affiliate management system makes it easier to communicate, pay and reward your affiliates.
Things such as:
- Creating questionnaires for affiliate assessment
- Setting up commissions
- Making personal landing pages for affiliates
- Having a commission-tier system
These are now available for you and/or your business.
Kartra can help you maintain solid business relationships with your affiliates.
Another important task for any business is emails.
Too busy with major tasks to answer emails? Kartra’s email automation feature allows you to construct auto-generated responses to notify clients that the email has been received. This helps notify you of any incoming message you can answer when you have free time.
The split testing for website layouts is also present with emails. Kartra Logo Png
Kartra can compare two sets of subject lines, contents, and conversations and choose the one that performed better. This is all done automatically, making it much more convenient for you.
It’s great to have the resources to make your business successful, but how certain are you that it is working?
Kartra has analytics that you can check periodically.
Get the assurance you need by looking at the data gathered by Kartra. Or see points wherein certain parts of the business are underperforming to help you figure out possible solutions.
Well, this wouldn’t be an honest review without bringing up some cons. There are many benefits to Kartra, but there are also some issues that users might not like.
One concern is the possibility of having to upgrade to a better plan.
It is still worth the cost if you ask.
The starter plan, which sits at $99, seems more than enough for small and up-and-coming businesses to use. You get a lot of features for that price and no limitations.
You might wonder if upgrading is worthwhile. It all depends on what your business is.
The need for more leads and emails might be necessary if your business plans require them. Hence the need to spend more money on an upgrade might not be worth it for you. Kartra Logo Png
Blogging and SEO
Blogging and SEO are two other areas Kartra might need to improve.
You can still create sections in the website builder for blog-like texts. They don’t specialize in blog posts. If you intend to use blog posts on your website, this could be a problem.
SEO is no different.
It is still possible to get results by editing the SEO title and page description. It is recommended that you have a website dedicated to blog writing, and that it be linked to Kartra.
Does not Integrate with Apple and Google Pay
It is a limitation but it is important if you want to sell mobile devices and not just on the desktop.
You can still sell but direct integration with Apple or Google Pay will make it much easier to buy and sell on mobile devices.
Email Marketing List
There is a maximum number of subscribers when building an email marketing list. You can only have up to 50,000 subscribers for one list.
You will need to create a new list if you have exceeded the limit.
This is not good if you have a bigger following.
Not for Physical Products
This is not a problem, but a limitation.
This is not for eCommerce, which sells physical products. You can find platforms that are specifically designed for this type of thing.
Who is Kartra?
It is true that it is universally applicable.
Specifically, it is a great platform for small and new businesses, especially if you don’t have a big team to do all the other important work that goes into an online business.
It’s great for those who want to create a website but need to gain experience with web design.
Can I integrate Kartra with WordPress?
You can. You can link another domain to Kartra if you have it already. All this with little progress on your WordPress page.
What SMS services can be integrated with Kartra?
You can integrate the three SMS services Nexmo, Pilvo, and Twilo.
Are there any other integrations of Kartra’s payment gateways?
You can also integrate Kartra with Authorize.net, Braintree, and Stripe.
Conclusion Kartra Logo Png
Kartra is an all-in-one platform that will help you manage your business.
If you have a small team and need more time to do multiple tasks or want to focus on tasks you do well, Kartra will take care of the others to great effect.
Running your business is now manageable, so start running yours today.
Kartra has a website that will help you get started if you’re interested in it.