Thought about running your own business but need to figure out how? Do you know certain things but don’t have time?
Are tasks such as web design and email marketing not up your alley? You’re in luck.
Then a fully integrated marketing software might do you wonders. One platform that might be for you is Kartra.
Marketing Island’s YouTube channel has a video review that will give you a better visual experience. You can still read our article to get an in-depth overview of Kartra.
What is Kartra? Kartra Group Cruise Funnel
Kartra is an all-in-one marketing platform that helps you run your business. It is the best platform for starting an online business.
So this article will go over key features it offers and discuss who will benefit the most.
Pricing and Deals
Kartra offers a 14-day trial. You can test the platform for $1 to find out if it’s right for you.
The starter plan costs $99. This is the “entry-level” option.
It gives 2500 leads, 50GB of bandwidth, and 15000 emails a month. This should suffice for small businesses.
The silver plan is $149.
This price hike will increase the number of leads and bandwidth as well as email addresses. It now gives 12,500 leads, 125 GB of bandwidth, and 12,500 emails.
You are also given two more domains. This can be useful if your business needs more than one landing page. This is also useful if you have more clients.
The last three deals are gold, platinum, and diamond.
Like the silver deal, they proved more for their price tag.
They go for $299, $499, and $699, respectively.
The first thing to bring up is the website builder. This makes up the presentation of your business. You want to ensure your website looks nice and easy to navigate.
Do you have no previous knowledge of website building? Kartra has you covered.
That’s right. You don’t need any prior knowledge of web design and coding. You can create simple, yet effective designs by simply clicking a button.
You also have the option to modify the templates or add images. This has no restrictions. So feel free to switch up any website element, no matter how small.
You aren’t just limited to the presets available. If you have your logo and fonts, you can bring them and add them to make the website your own.
Kartra allows you to keep your domain if you have one already. If not, then Kartra can host your website for free.
Kartra’s website builder is also 100% mobile responsive. This makes your website presentable on any device, especially on smaller layouts on mobile phones.
At the same time, you can still edit the layout for mobile phone sizes. You can pinpoint certain aspects of the website you want to display for each device.
There are two options for designing your website. You might also consider replacing the current design with a brand new one.
At the same time, you might wonder if this will be a good idea.
Split testing is a feature that Kartra provides. You can now compare designs side-by side, making it easier to compare.
Have a video in mind? Add it to the new design and see if it will perform better than the design without it.
Both landing pages will appear on browsers. It will indicate which one performed better.
You aren’t limited to small or specific comparisons and can go for the overall design if you opt to change the whole thing.
Carts and Product
Selling something online is the main selling point for an online business.
Apart from the presentation aspect of the website, its usability in the role is also something to consider. In this case, how you can sell a product and how a customer can purchase it online.
Kartra has a built-in shopping cart feature.
You have the option to either create or upsell/downsell a product.
This feature is easy to use, making it easier to sell products and buy them.
It is now easy to set up payment channels (e.g. credit card or PayPal), product pricing and trial structures, checkout, as well as thank you notes.
What about coupons and discounts? Kartra’s got you covered in that department.
Kartra allows you to set up discounts and coupons.
Are you looking for affiliates to help you run your business? Kartra’s affiliates management system helps you communicate, pay, and incentivize your affiliates more smoothly.
These are things such as:
- Creating questionnaires for affiliate assessment
- Personal landing pages for affiliates
- A commission-tier system
are now accessible for you and your business.
Kartra can help maintain steady business relationships with your affiliates.
Another important task for any business is emails.
Are you too busy with other tasks to respond to emails? Kartra’s email automation feature allows you to construct auto-generated responses to notify clients that the email has been received. This allows you to be notified of any incoming messages and you can respond when you are free.
The split testing for website layouts is also present with emails. Kartra Group Cruise Funnel
Kartra can compare two sets of subject lines, contents, and conversations and choose the one that performed better. This is all done automatically, making it much more convenient for you.
Having the means to help your business thrive is great, but how sure are you that it’s working?
Kartra has analytics that you can check periodically.
Kartra’s data can give you the assurance that you require. You can also see areas where certain business units are performing poorly to help you find possible solutions.
This review wouldn’t be honest if it didn’t mention some cons. There are many benefits to Kartra, but there are also some issues that users might not like.
One concern is the possibility of having to upgrade to a better plan.
If you ask if the price is worth it, it still is.
The starter plan, which sits at $99, seems more than enough for small and up-and-coming businesses to use. You get a lot of features for that price and no limitations.
The question you might ask is if upgrading is worth the price? That depends on your business.
The need for more leads and emails might be necessary if your business plans require them. It might not be worthwhile to spend more on an upgrade. Kartra Group Cruise Funnel
Blogging and SEO
Blogging and SEO are two other areas Kartra might need to improve.
For blog-like text, you can still create sections using the website builder. They don’t specialize in blog posts. This might be a deal breaker if you plan to utilize blog posts for your website.
SEO is no different.
It is still possible to get results by editing the SEO title and page description. However, it is much more recommended to have a dedicated website for blog writing and link it to Kartra.
It does not integrate with Apple Pay and Google Pay
It is a limitation but it is important if you want to sell mobile devices and not just on the desktop.
You can still sell but direct integration with Apple or Google Pay will make it much easier to buy and sell on mobile devices.
Email Marketing List
There is a maximum number of subscribers when building an email marketing list. You can only have up to 50,000 subscribers for one list.
You will need to create a new list if you have exceeded the limit.
If you have a larger following, this is not a good idea.
Not for Physical Products
While not a con but more of a limitation, this is still something to know before using Kartra.
This does not apply to eCommerce which sells physical goods. There are platforms designed specifically for this sort of thing you can get instead.
Who is Kartra For?
Who is Kartra?
The general but still true answer is that it is for everyone.
Specifically, it is a great platform for small and new businesses, especially if you don’t have a big team to do all the other important work that goes into an online business.
This course is great for people who are interested in web design but don’t have the necessary experience.
Can I integrate Kartra with WordPress?
You can. You can link another domain to Kartra if you have it already. All this with little progress on your WordPress page.
What SMS services can be integrated with Kartra?
Integration of the three SMS services Nexmo and Pilvo can be done.
Are there any other integrations of Kartra’s payment gateways?
You can also integrate Kartra with Authorize.net, Braintree, and Stripe.
Conclusion Kartra Group Cruise Funnel
Kartra is an all-in-one platform that will help you manage your business.
If you have a small team and need more time to do multiple tasks or want to focus on tasks you do well, Kartra will take care of the others to great effect.
Running your business is now manageable, so start running yours today.
If you are interested in trying it out, check Kartra’s website to help get you started.