You’ve thought about starting your own business, but aren’t sure how to do it? Are there certain things you don’t know but don’t have the time to learn?
Do you enjoy tasks like web design or email marketing? Well, you’re in luck.
Then a fully integrated marketing software might do you wonders. One platform that might be for you is Kartra.
For those of you who prefer a more visual experience, here is a video review from Marketing Island’s YouTube channel. To get a comprehensive overview of Kartra, you may still want to check out our article below.
What is Kartra? Kartra Automated Responder
Kartra is an all in one marketing platform that will help you manage your business. It is one of the most well-known platforms for running an online business.
So this article will go over key features it offers and discuss who will benefit the most.
Pricing and Deals
Kartra offers a 14-day trial. You can test the platform for $1 to find out if it’s right for you.
The starter plan is $99. This is the “entry level” option.
It provides 2500 leads, 50GB bandwidth, and 15000 email per month. This should suffice for small businesses.
The silver plan goes for about $149.
This price hike will increase the number of leads and bandwidth as well as email addresses. It now provides 12,500 leads, 12,500 emails, and 125GB of bandwidth.
You are also given two more domains. This is useful if you have more than one landing site. This can also be useful if your clients are multiple.
These deals include gold, platinum, or diamond.
They were more than worth the price, just like the silver deal.
You can get them for as low as $299, $499 and $699.
The first thing to bring up is the website builder. This makes up the presentation of your business. You want to ensure your website looks nice and easy to navigate.
Do you have no previous knowledge of website building? Kartra’s got you covered.
That’s right. You don’t need any prior knowledge of web design and coding. With hundreds of pre-made templates for you to pick and choose from, you can start simple but effective designs with the click of a mouse.
You are also given options to edit the templates and add images. There are no limitations to this. So feel free to switch up any website element, no matter how small.
There are many presets that you can choose from. If you have your logo and fonts, you can bring them and add them to make the website your own.
Kartra allows you to keep your domain if you have one already. Kartra will host your website free of charge if you do not have one.
Kartra’s website builder also supports mobile devices. This allows your website to be easily viewed on all devices, even smaller ones on mobile phones.
At the same time, you can still edit the layout for mobile phone sizes. You can select which aspects of the website to display on each device.
There are two options for designing your website. You might also consider replacing the current design with a brand new one.
At the same time, you might wonder if this will be a good idea.
Split testing is a feature that Kartra provides. You can now compare designs side-by side, making it easier to compare.
Do you have a video in your mind? You can add it to your new design and it will perform better that the one without it.
Both landing pages will appear on browsers. It will indicate which one performed better.
If you want to make a change to the entire design, you don’t have to limit yourself to making small or specific comparisons.
Product and Carts
Selling something online is the main selling point for an online business.
Apart from the presentation aspect of the website, its usability in the role is also something to consider. In this case, how you can sell a product and how a customer can purchase it online.
Kartra comes with a shopping cart built in.
You can choose to create, upsell/downsell products.
This feature is easy to use, making it easier to sell products and buy them.
It is now easy to set up payment channels (e.g. credit card or PayPal), product pricing and trial structures, checkout, as well as thank you notes.
How about discounts and coupons? Kartra has you covered there.
Setting up coupons and discounts is possible with Kartra.
Do you have affiliates who help you with your business? Kartra’s affiliate management system makes it easier to communicate, pay and reward your affiliates.
Things such as:
- Creating questionnaires for affiliate assessment
- Making personal landing pages for affiliates
- A commission-tier system
These are now available for you and/or your business.
Kartra can help maintain steady business relationships with your affiliates.
Emails are another important task for businesses.
Are you too busy with other tasks to respond to emails? Kartra’s email automation feature allows you to construct auto-generated responses to notify clients that the email has been received. This helps notify you of any incoming message you can answer when you have free time.
The split testing for website layouts is also present with emails. Kartra Automated Responder
Kartra can compare two sets of subject lines, contents, and conversations and choose the one that performed better. This is all done automatically, making it much more convenient for you.
Having the means to help your business thrive is great, but how sure are you that it’s working?
Kartra also has analytics present for you to check from time to time.
Get the assurance you need by looking at the data gathered by Kartra. You can also see areas where certain business units are performing poorly to help you find possible solutions.
Well, this wouldn’t be an honest review without bringing up some cons. While there are a lot of benefits and features Kartra brings to the table, there are some things that people might not be a fan of.
One concern present would be the need to upgrade to a higher plan.
It is still worth the cost if you ask.
The starter plan, which sits at $99, seems more than enough for small and up-and-coming businesses to use. You get a lot of features for that price and no limitations.
The question you might ask is if upgrading is worth the price? It all depends on what your business is.
If your business plans call for them, you might need more leads or emails. Hence the need to spend more money on an upgrade might not be worth it for you. Kartra Automated Responder
Blogging and SEO
Blogging and SEO are two other areas Kartra might need to improve.
You can still create sections in the website builder for blog-like texts. They don’t specialize in blog posts. This might be a deal breaker if you plan to utilize blog posts for your website.
SEO is no different.
You can still get results by editing your SEO title and page description. It is recommended that you have a website dedicated to blog writing, and that it be linked to Kartra.
Does not Integrate with Apple and Google Pay
This is a limitation, but it matters to you if you wish to sell using mobile and not just the desktop.
You can still sell but direct integration with Apple or Google Pay will make it much easier to buy and sell on mobile devices.
Email Marketing List
There is a maximum number of subscribers when building an email marketing list. A single list can have no more than 50,000 subscribers
Once you exceed the limit, you will need to set up a different list.
This is not good if you have a bigger following.
For physical products, not
While not a con but more of a limitation, this is still something to know before using Kartra.
This does not apply to eCommerce which sells physical goods. There are platforms designed specifically for this sort of thing you can get instead.
So who exactly is Kartra for?
The general but still true answer is that it is for everyone.
Specifically, it is a great platform for small and new businesses, especially if you don’t have a big team to do all the other important work that goes into an online business.
It’s great for those who want to create a website but need to gain experience with web design.
Can I integrate Kartra with WordPress?
You can. If you already have another domain set up, you can easily link it to Kartra. This will make it easy to update your WordPress page.
What can SMS services integrate with Kartra?
Integration of the three SMS services Nexmo and Pilvo can be done.
Any other payment gateway integrations with Kartra?
You can also integrate Kartra with Authorize.net, Braintree, and Stripe.
Conclusion Kartra Automated Responder
Kartra is an all-in-one platform that will help you manage your business.
If you have a small team and need more time to do multiple tasks or want to focus on tasks you do well, Kartra will take care of the others to great effect.
Running your business is now manageable, so start running yours today.
Kartra has a website that will help you get started if you’re interested in it.