Are you tired of managing multiple online business tools that just don’t seem to work together seamlessly? Look no further than Kartra. This all-in-one platform streamlines your business operations and simplifies your life, so you can focus on what really matters: growing your business. In this article, we’ll explore the ins and outs of Kartra and show you how to make the most of its features to take your online business to the next level.
For those of you who prefer a more visual experience, here is a video review from Marketing Island’s YouTube channel. To get a comprehensive overview of Kartra, you may still want to check out our article below.
What is Kartra? How To Use Kartra
Kartra is an all in one marketing platform that will help you manage your business. It is the best platform for starting an online business.
This article will discuss the key features and who it will benefit most.
Pricing and Deals
Kartra offers a 14-day trial. You can test the platform for $1 to find out if it’s right for you.
The starter plan is $99. This is the “entry level” option.
It provides 2500 leads, 50GB bandwidth, and 15000 email per month. Small businesses should find this sufficient.
The silver plan goes for about $149.
This price hike will increase the number of leads and bandwidth as well as email addresses. It now provides 12,500 leads, 12,500 emails, and 125GB of bandwidth.
You are also given two more domains. This is useful if you have more than one landing site. This can also be useful if your clients are multiple.
The last three deals are gold, platinum, and diamond.
Like the silver deal, they proved more for their price tag.
They go for $299, $499, and $699, respectively.
The first thing to bring up is the website builder. This is your company’s presentation. Your website should be easy to use.
Do you have no previous knowledge of website building? Kartra’s got you covered.
That’s right. You don’t need any prior knowledge of web design and coding. You can create simple, yet effective designs by simply clicking a button.
You are also given options to edit the templates and add images. There are no limitations to this. You can change any element on your website, no matter how small.
There are many presets that you can choose from. You can also bring your logo and fonts to the website and make it your own.
Kartra allows you to keep your domain if you have one already. Kartra will host your website free of charge if you do not have one.
Kartra’s website builder is also 100% mobile responsive. This makes your website presentable on any device, especially on smaller layouts on mobile phones.
At the same time, you can still edit the layout for mobile phone sizes. You can pinpoint certain aspects of the website you want to display for each device.
Now you have two ways of designing your website. You might also consider replacing the current design with a brand new one.
At the same time, you might wonder if this will be a good idea.
Split testing is a feature that Kartra provides. This lets you compare the designs side-by-side, making it more convenient for you to compare.
Do you have a video in your mind? You can add it to your new design and it will perform better that the one without it.
Both landing pages will be shown on browsers and will show which of the two performed better.
If you want to make a change to the entire design, you don’t have to limit yourself to making small or specific comparisons.
Product and Carts
The main selling point of having an online business is, well, to sell something online.
It is important to think about the usability of the website. This includes how to sell the product and how customers can buy it online.
Kartra has a built-in shopping cart feature.
You have the option to either create or upsell/downsell a product.
This feature works relatively easily, making it less intimidating to sell up products and purchase them.
It is now easy to set up payment channels (e.g. credit card or PayPal), product pricing and trial structures, checkout, as well as thank you notes.
How about discounts and coupons? Kartra has you covered there.
Kartra allows you to set up discounts and coupons.
Are you looking for affiliates to help you run your business? Kartra’s affiliate management system makes it easier to communicate, pay and reward your affiliates.
These are things such as:
- Creating questionnaires for affiliate assessment
- Personal landing pages for affiliates
- A commission-tier system
These are now available for you and/or your business.
Kartra can help maintain steady business relationships with your affiliates.
Emails are another important task for businesses.
Are you too busy with other tasks to respond to emails? Kartra’s email automation feature allows you to construct auto-generated responses to notify clients that the email has been received. This helps notify you of any incoming message you can answer when you have free time.
Emails also have the option to split test website layouts. How To Use Kartra
Kartra can compare two sets of subject lines, contents, and conversations and choose the one that performed better. This is all done automatically, making it much more convenient for you.
It’s great to have the resources to make your business successful, but how certain are you that it is working?
Kartra also has analytics present for you to check from time to time.
Kartra’s data can give you the assurance that you require. You can also see areas where certain business units are performing poorly to help you find possible solutions.
Well, this wouldn’t be an honest review without bringing up some cons. There are many benefits to Kartra, but there are also some issues that users might not like.
One concern is the possibility of having to upgrade to a better plan.
It is still worth the cost if you ask.
The starter plan, which sits at $99, seems more than enough for small and up-and-coming businesses to use. You get a lot of features for that price and no limitations.
The question you might ask is if upgrading is worth the price? It all depends on what your business is.
If your business plans call for them, you might need more leads or emails. Hence the need to spend more money on an upgrade might not be worth it for you. How To Use Kartra
SEO and blogging
Another thing Kartra may need to improve is blogging and SEO capabilities.
You can still create sections in the website builder for blog-like texts. They don’t specialize in blog posts. This might be a deal breaker if you plan to utilize blog posts for your website.
SEO is no different.
You can still get results by editing your SEO title and page description. However, it is much more recommended to have a dedicated website for blog writing and link it to Kartra.
It does not integrate with Apple Pay and Google Pay
It is a limitation but it is important if you want to sell mobile devices and not just on the desktop.
It’s still possible to sell, but the addition of direct integration with Apple and Google pay will make buying and selling on mobile devices much easier.
Email Marketing List
When building an email marketing campaign list, there is a limit to the number of subscribers. A single list can have no more than 50,000 subscribers
Once you exceed the limit, you will need to set up a different list.
If you have a larger following, this is not a good idea.
Not for Physical Products
While not a con but more of a limitation, this is still something to know before using Kartra.
This does not apply to eCommerce which sells physical goods. You can find platforms that are specifically designed for this type of thing.
So who exactly is Kartra for?
The general but still true answer is that it is for everyone.
It is especially great for new and small businesses, especially if your team doesn’t have the resources to handle all of the important tasks that go into running an online business.
This course is great for people who are interested in web design but don’t have the necessary experience.
Can I integrate Kartra with WordPress?
You can. You can link another domain to Kartra if you have it already. This will make it easy to update your WordPress page.
What can SMS services integrate with Kartra?
You can integrate the three SMS services Nexmo, Pilvo, and Twilo.
Are there any other integrations of Kartra’s payment gateways?
Kartra can be integrated with Authorize.net and Braintree as well as Stripe.
Conclusion How To Use Kartra
Kartra is a good, all-in-one platform to help you run your business.
Kartra is a great choice for small teams that need to manage multiple tasks, or if you want to concentrate on the tasks you are good at.
It is easy to run your business. Get started today.
If you are interested in trying it out, check Kartra’s website to help get you started.