Thought about running your own business but need to figure out how? Do you know certain things but don’t have time?
Are tasks such as web design and email marketing not up your alley? You’re in luck.
Then a fully integrated marketing software might do you wonders. Kartra is one platform that may be right for you.
For those of you who prefer a more visual experience, here is a video review from Marketing Island’s YouTube channel. To get a comprehensive overview of Kartra, you may still want to check out our article below.
What is Kartra? How To Ad Your Logo To Email In Kartra
Kartra is an all in one marketing platform that will help you manage your business. It is the best platform for starting an online business.
This article will discuss the key features and who it will benefit most.
Pricing and Deals
Kartra offers a 14 day trial. You can test the platform for $1 to find out if it’s right for you.
The starter plan costs $99. This is the “entry level” option.
It gives 2500 leads, 50GB of bandwidth, and 15000 emails a month. This should suffice for small businesses.
The silver plan is $149.
With this price increase, the number of leads, bandwidth, and emails increase. It now gives 12,500 leads, 125 GB of bandwidth, and 12,500 emails.
Two additional domains are also available to you. This is useful if you have more than one landing site. This is also useful if you have more clients.
These deals include gold, platinum, or diamond.
They were more than worth the price, just like the silver deal.
They go for $299, $499, and $699, respectively.
The first thing to bring up is the website builder. This makes up the presentation of your business. You want to ensure your website looks nice and easy to navigate.
Do you have no previous knowledge of website building? Kartra’s got you covered.
That’s right. No prior knowledge is required to create a website or code. With hundreds of pre-made templates for you to pick and choose from, you can start simple but effective designs with the click of a mouse.
You are also given options to edit the templates and add images. There are no limitations to this. You can change any element on your website, no matter how small.
There are many presets that you can choose from. You can also bring your logo and fonts to the website and make it your own.
If you already have a domain, Kartra will allow you to keep it. Kartra will host your website free of charge if you do not have one.
Kartra’s website builder is also 100% mobile responsive. This makes your website presentable on any device, especially on smaller layouts on mobile phones.
You can also adjust the layout to fit mobile phones. You can select which aspects of the website to display on each device.
Now you have two ways of designing your website. Or you’re thinking of editing the existing design with a new one.
At the same time, you might wonder if this will be a good idea.
Luckily Kartra offers a split testing feature. This lets you compare the designs side-by-side, making it more convenient for you to compare.
Have a video in mind? Add it to the new design and see if it will perform better than the design without it.
Both landing pages will appear on browsers. It will indicate which one performed better.
If you want to make a change to the entire design, you don’t have to limit yourself to making small or specific comparisons.
Product and Carts
The main selling point of having an online business is, well, to sell something online.
Apart from the presentation aspect of the website, its usability in the role is also something to consider. This includes how to sell the product and how customers can buy it online.
Kartra comes with a shopping cart built in.
You have the option to either create or upsell/downsell a product.
This feature works relatively easily, making it less intimidating to sell up products and purchase them.
It is now easy to set up payment channels (e.g. credit card or PayPal), product pricing and trial structures, checkout, as well as thank you notes.
How about discounts and coupons? Kartra’s got you covered in that department.
Kartra allows you to set up discounts and coupons.
Do you have affiliates who help you with your business? Kartra’s affiliate management system makes it easier to communicate, pay and reward your affiliates.
These are things such as:
- Creating questionnaires for affiliate assessment
- Making personal landing pages for affiliates
- A commission-tier system
These are now available for you and/or your business.
Kartra can help you maintain solid business relationships with your affiliates.
Emails are another important task for businesses.
Too busy with major tasks to answer emails? Kartra’s email automation feature allows you to construct auto-generated responses to notify clients that the email has been received. This allows you to be notified of any incoming messages and you can respond when you are free.
The split testing for website layouts is also present with emails. How To Ad Your Logo To Email In Kartra
Kartra can compare two sets of subject lines, contents, and conversations and choose the one that performed better. It does all automatically, which makes it even more convenient.
Having the means to help your business thrive is great, but how sure are you that it’s working?
Kartra has analytics that you can check periodically.
Kartra’s data can give you the assurance that you require. Or see points wherein certain parts of the business are underperforming to help you figure out possible solutions.
Are there any cons?
Well, this wouldn’t be an honest review without bringing up some cons. While there are a lot of benefits and features Kartra brings to the table, there are some things that people might not be a fan of.
One concern present would be the need to upgrade to a higher plan.
If you ask if the price is worth it, it still is.
The $99 starter plan seems to be sufficient for both small and large businesses. For that price, you are getting a lot of features without any limitations.
You might wonder if upgrading is worthwhile. It all depends on what your business is.
The need for more leads and emails might be necessary if your business plans require them. Hence the need to spend more money on an upgrade might not be worth it for you. How To Ad Your Logo To Email In Kartra
Blogging and SEO
Blogging and SEO are two other areas Kartra might need to improve.
For blog-like text, you can still create sections using the website builder. They don’t specialize in blog posts. If you intend to use blog posts on your website, this could be a problem.
The same applies to SEO.
You can still get results by editing your SEO title and page description. However, it is much more recommended to have a dedicated website for blog writing and link it to Kartra.
It does not integrate with Apple Pay and Google Pay
This is a limitation, but it matters to you if you wish to sell using mobile and not just the desktop.
You can still sell but direct integration with Apple or Google Pay will make it much easier to buy and sell on mobile devices.
Email Marketing List
When building an email marketing campaign list, there is a limit to the number of subscribers. A single list can have no more than 50,000 subscribers
Once you exceed the limit, you will need to set up a different list.
This is not good if you have a bigger following.
Not for Physical Products
This is not a problem, but a limitation.
This does not apply to eCommerce which sells physical goods. There are platforms designed specifically for this sort of thing you can get instead.
So who exactly is Kartra for?
It is true that it is universally applicable.
It is especially great for new and small businesses, especially if your team doesn’t have the resources to handle all of the important tasks that go into running an online business.
This course is great for people who are interested in web design but don’t have the necessary experience.
Can I integrate Kartra with WordPress?
You can. If you already have another domain set up, you can easily link it to Kartra. This will make it easy to update your WordPress page.
What SMS services can be integrated with Kartra?
Integration of the three SMS services Nexmo and Pilvo can be done.
Are there any other integrations of Kartra’s payment gateways?
Kartra can be integrated with Authorize.net and Braintree as well as Stripe.
Conclusion How To Ad Your Logo To Email In Kartra
Kartra is a good, all-in-one platform to help you run your business.
Kartra is a great choice for small teams that need to manage multiple tasks, or if you want to concentrate on the tasks you are good at.
Running your business is now manageable, so start running yours today.
Kartra has a website that will help you get started if you’re interested in it.