Thought about running your own business but need to figure out how? Are there certain things you don’t know but don’t have the time to learn?
Are tasks such as web design and email marketing not up your alley? Well, you’re in luck.
Then a fully integrated marketing software might do you wonders. One platform that might be for you is Kartra.
For those of you who prefer a more visual experience, here is a video review from Marketing Island’s YouTube channel. You can still read our article to get an in-depth overview of Kartra.
What is Kartra? Genesis Kartra
Kartra is an all-in-one marketing platform that helps you run your business. It is one of the most well-known platforms for running an online business.
So this article will go over key features it offers and discuss who will benefit the most.
Pricing and Deals
Kartra offers a 14-day trial. You can test the platform for $1 to find out if it’s right for you.
The starter plan is $99. This is the “entry level” option.
It gives 2500 leads, 50GB of bandwidth, and 15000 emails a month. Small businesses should find this sufficient.
The silver plan goes for about $149.
This price hike will increase the number of leads and bandwidth as well as email addresses. It now gives 12,500 leads, 125 GB of bandwidth, and 12,500 emails.
You are also given two more domains. This can be useful if your business needs more than one landing page. This is also useful if you have more clients.
The last three deals are gold, platinum, and diamond.
They were more than worth the price, just like the silver deal.
You can get them for as low as $299, $499 and $699.
First, you need to mention the website builder. This is your company’s presentation. You want to ensure your website looks nice and easy to navigate.
Do you have no previous knowledge of website building? Kartra’s got you covered.
That’s right. No prior knowledge is required to create a website or code. With hundreds of pre-made templates for you to pick and choose from, you can start simple but effective designs with the click of a mouse.
You are also given options to edit the templates and add images. There are no limitations to this. You can change any element on your website, no matter how small.
You aren’t just limited to the presets available. If you have your logo and fonts, you can bring them and add them to make the website your own.
Kartra allows you to keep your domain if you have one already. If not, then Kartra can host your website for free.
Kartra’s website builder also supports mobile devices. This allows your website to be easily viewed on all devices, even smaller ones on mobile phones.
You can also adjust the layout to fit mobile phones. You can select which aspects of the website to display on each device.
There are two options for designing your website. You might also consider replacing the current design with a brand new one.
You might also wonder if it is a good idea.
Split testing is a feature that Kartra provides. You can now compare designs side-by side, making it easier to compare.
Have a video in mind? Add it to the new design and see if it will perform better than the design without it.
Both landing pages will be shown on browsers and will show which of the two performed better.
You aren’t limited to small or specific comparisons and can go for the overall design if you opt to change the whole thing.
Carts and Product
Selling something online is the main selling point for an online business.
Apart from the presentation aspect of the website, its usability in the role is also something to consider. This includes how to sell the product and how customers can buy it online.
Kartra has a built-in shopping cart feature.
You have the option to either create or upsell/downsell a product.
This feature is easy to use, making it easier to sell products and buy them.
You can now easily set up payment gateways (i.e., credit card or PayPal), product pricing, trial structures, checkout, and thank you notes.
How about discounts and coupons? Kartra’s got you covered in that department.
Setting up coupons and discounts is possible with Kartra.
Are you looking for affiliates to help you run your business? Kartra’s affiliates management system helps you communicate, pay, and incentivize your affiliates more smoothly.
Things such as:
- Creating questionnaires for affiliate assessment
- Making personal landing pages for affiliates
- A commission-tier system
These are now available for you and/or your business.
Kartra can help maintain steady business relationships with your affiliates.
Another important task for any business is emails.
Are you too busy with other tasks to respond to emails? Kartra’s email auto feature lets you create responses that automatically generate to notify clients that an email has been received. This helps notify you of any incoming message you can answer when you have free time.
Emails also have the option to split test website layouts. Genesis Kartra
Kartra can compare two sets of subject lines, contents, and conversations and choose the one that performed better. It does all automatically, which makes it even more convenient.
It’s great to have the resources to make your business successful, but how certain are you that it is working?
Kartra has analytics that you can check periodically.
Get the assurance you need by looking at the data gathered by Kartra. You can also see areas where certain business units are performing poorly to help you find possible solutions.
This review wouldn’t be honest if it didn’t mention some cons. There are many benefits to Kartra, but there are also some issues that users might not like.
One concern is the possibility of having to upgrade to a better plan.
It is still worth the cost if you ask.
The $99 starter plan seems to be sufficient for both small and large businesses. You get a lot of features for that price and no limitations.
You might wonder if upgrading is worthwhile. It all depends on what your business is.
If your business plans call for them, you might need more leads or emails. It might not be worthwhile to spend more on an upgrade. Genesis Kartra
SEO and blogging
Blogging and SEO are two other areas Kartra might need to improve.
For blog-like text, you can still create sections using the website builder. They don’t specialize in blog posts. This might be a deal breaker if you plan to utilize blog posts for your website.
SEO is no different.
It is still possible to get results by editing the SEO title and page description. It is recommended that you have a website dedicated to blog writing, and that it be linked to Kartra.
Does not Integrate with Apple and Google Pay
It is a limitation but it is important if you want to sell mobile devices and not just on the desktop.
You can still sell but direct integration with Apple or Google Pay will make it much easier to buy and sell on mobile devices.
Email Marketing List
When building an email marketing campaign list, there is a limit to the number of subscribers. A single list can have no more than 50,000 subscribers
You will need to create a new list if you have exceeded the limit.
This is not good if you have a bigger following.
Not for Physical Products
While not a con but more of a limitation, this is still something to know before using Kartra.
This does not apply to eCommerce which sells physical goods. You can find platforms that are specifically designed for this type of thing.
Who is Kartra For?
Who is Kartra?
It is true that it is universally applicable.
Specifically, it is a great platform for small and new businesses, especially if you don’t have a big team to do all the other important work that goes into an online business.
It’s great for those who want to create a website but need to gain experience with web design.
Can I integrate Kartra with WordPress?
You can. You can link another domain to Kartra if you have it already. All this with little progress on your WordPress page.
What SMS services can be integrated with Kartra?
You can integrate the three SMS services Nexmo, Pilvo, and Twilo.
Are there any other integrations of Kartra’s payment gateways?
Kartra can be integrated with Authorize.net and Braintree as well as Stripe.
Conclusion Genesis Kartra
Kartra is a good, all-in-one platform to help you run your business.
If you have a small team and need more time to do multiple tasks or want to focus on tasks you do well, Kartra will take care of the others to great effect.
Running your business is now manageable, so start running yours today.
Kartra has a website that will help you get started if you’re interested in it.