Thought about running your own business but need to figure out how? Do you know certain things but don’t have time?
Do you enjoy tasks like web design or email marketing? Well, you’re in luck.
A fully integrated marketing platform might be the best option for you. Kartra is one platform that may be right for you.
Marketing Island’s YouTube channel has a video review that will give you a better visual experience. To get a comprehensive overview of Kartra, you may still want to check out our article below.
What is Kartra? Cancel Kartra
Kartra is an all in one marketing platform that will help you manage your business. It is the best platform for starting an online business.
So this article will go over key features it offers and discuss who will benefit the most.
Pricing and Deals
Kartra offers a 14-day trial. For $1, you can try the platform out for yourself to see if it is for you.
The starter plan costs $99. This is the “entry level” option.
It gives 2500 leads, 50GB of bandwidth, and 15000 emails a month. This should suffice for small businesses.
The silver plan goes for about $149.
This price hike will increase the number of leads and bandwidth as well as email addresses. It now gives 12,500 leads, 125 GB of bandwidth, and 12,500 emails.
You are also given two more domains. This is useful if you have more than one landing site. This can also be useful if your clients are multiple.
The last three deals are gold, platinum, and diamond.
They were more than worth the price, just like the silver deal.
They go for $299, $499, and $699, respectively.
The first thing to bring up is the website builder. This is your company’s presentation. Your website should be easy to use.
Have no prior knowledge in website making? Kartra’s got you covered.
That’s right. You don’t need any prior knowledge of web design and coding. You can create simple, yet effective designs by simply clicking a button.
You are also given options to edit the templates and add images. There are no limitations to this. So feel free to switch up any website element, no matter how small.
You aren’t just limited to the presets available. If you have your logo and fonts, you can bring them and add them to make the website your own.
If you already have a domain, Kartra will allow you to keep it. Kartra will host your website free of charge if you do not have one.
Kartra’s website builder also supports mobile devices. This allows your website to be easily viewed on all devices, even smaller ones on mobile phones.
At the same time, you can still edit the layout for mobile phone sizes. You can select which aspects of the website to display on each device.
There are two options for designing your website. You might also consider replacing the current design with a brand new one.
You might also wonder if it is a good idea.
Luckily Kartra offers a split testing feature. This lets you compare the designs side-by-side, making it more convenient for you to compare.
Have a video in mind? Add it to the new design and see if it will perform better than the design without it.
Both landing pages will appear on browsers. It will indicate which one performed better.
If you want to make a change to the entire design, you don’t have to limit yourself to making small or specific comparisons.
Carts and Product
Selling something online is the main selling point for an online business.
Apart from the presentation aspect of the website, its usability in the role is also something to consider. In this case, how you can sell a product and how a customer can purchase it online.
Kartra has a built-in shopping cart feature.
You have the option to either create or upsell/downsell a product.
This feature is easy to use, making it easier to sell products and buy them.
It is now easy to set up payment channels (e.g. credit card or PayPal), product pricing and trial structures, checkout, as well as thank you notes.
What about coupons and discounts? Kartra has you covered there.
Setting up coupons and discounts is possible with Kartra.
Do you have affiliates who help you with your business? Kartra’s affiliate management system makes it easier to communicate, pay and reward your affiliates.
Things such as:
- Creating questionnaires for affiliate assessment
- Setting up commissions
- Making personal landing pages for affiliates
- Having a commission-tier system
are now accessible for you and your business.
Kartra can help you maintain solid business relationships with your affiliates.
Emails are another important task for businesses.
Are you too busy with other tasks to respond to emails? Kartra’s email automation feature allows you to construct auto-generated responses to notify clients that the email has been received. This allows you to be notified of any incoming messages and you can respond when you are free.
Emails also have the option to split test website layouts. Cancel Kartra
Kartra allows you to compare two sets of conversation topics, contents, or subject lines and pick the one that performs best. This is all done automatically, making it much more convenient for you.
It’s great to have the resources to make your business successful, but how certain are you that it is working?
Kartra has analytics that you can check periodically.
Get the assurance you need by looking at the data gathered by Kartra. You can also see areas where certain business units are performing poorly to help you find possible solutions.
Are there any cons?
This review wouldn’t be honest if it didn’t mention some cons. There are many benefits to Kartra, but there are also some issues that users might not like.
One concern present would be the need to upgrade to a higher plan.
If you ask if the price is worth it, it still is.
The $99 starter plan seems to be sufficient for both small and large businesses. For that price, you are getting a lot of features without any limitations.
You might wonder if upgrading is worthwhile. It all depends on what your business is.
The need for more leads and emails might be necessary if your business plans require them. It might not be worthwhile to spend more on an upgrade. Cancel Kartra
Blogging and SEO
Blogging and SEO are two other areas Kartra might need to improve.
You can still create sections in the website builder for blog-like texts. But a dedicated blog post is not something they specialize in. If you intend to use blog posts on your website, this could be a problem.
The same applies to SEO.
You can still get results by editing your SEO title and page description. However, it is much more recommended to have a dedicated website for blog writing and link it to Kartra.
Does not Integrate with Apple and Google Pay
This is a limitation, but it matters to you if you wish to sell using mobile and not just the desktop.
You can still sell but direct integration with Apple or Google Pay will make it much easier to buy and sell on mobile devices.
Email Marketing List
There is a maximum number of subscribers when building an email marketing list. A single list can have no more than 50,000 subscribers
Once you exceed the limit, you will need to set up a different list.
If you have a larger following, this is not a good idea.
Not for Physical Products
While not a con but more of a limitation, this is still something to know before using Kartra.
This is not for eCommerce, which sells physical products. You can find platforms that are specifically designed for this type of thing.
So who exactly is Kartra for?
It is true that it is universally applicable.
Specifically, it is a great platform for small and new businesses, especially if you don’t have a big team to do all the other important work that goes into an online business.
This course is great for people who are interested in web design but don’t have the necessary experience.
Can Kartra be integrated with WordPress?
You can. You can link another domain to Kartra if you have it already. This will make it easy to update your WordPress page.
What SMS services can be integrated with Kartra?
You can integrate the three SMS services Nexmo, Pilvo, and Twilo.
Any other payment gateway integrations with Kartra?
You can also integrate Kartra with Authorize.net, Braintree, and Stripe.
Conclusion Cancel Kartra
Kartra is an all-in-one platform that will help you manage your business.
If you have a small team and need more time to do multiple tasks or want to focus on tasks you do well, Kartra will take care of the others to great effect.
Running your business is now manageable, so start running yours today.
If you are interested in trying it out, check Kartra’s website to help get you started.