SEO Web Design
We understand that when deciding on a company to handle your SEO Web Design you must make a careful, considered decision, and we want to be the eCommerce web design firm you choose.
In order to be seen on the search engines your web design firm must take into consideration SEO web design. Let's start at the beginning.
SEO is Search Engine Optimization, we're sure you've heard that before, but what does it really mean? Search engine optimization is a detailed process of organizing content on a web site to increase its relevance to keywords on the search engines and even more importantly making sure that in bound links to the site are using the same keywords as anchor text. The aim is to achieve a higher organic search ranking and thereby increasing your web site traffic.
SEO web design is a key to successfully marketing your website and targets specific types of searches. These can include searching for images, local searches, and industry specific search terms.
SEO web design takes into consideration how the search engines actually work and what people are searching for and how they search for it. Optimizing the website itself involves making sure it's content and HTML coding are specifically targeted at key search terms in order to increase its relevance and to reduce barriers to the spiders which index the sites and assign ranking. In order to achieve maximum effectiveness SEO web design must address the site structure. It is always best to address SEO web design when a website is actually being built than to try and go back and restructure the site for optimum performance.
SEO Web Design
SEO web design techniques are classed into two categories, techniques that search engines recommend as part of good design (White Hat), and those techniques that search engines do not approve of (Black Hat). You may have heard about "white hat" vs. "black hat" SEO web design techniques and let me assure you that Will2Design only uses white hat techniques to optimize your site.
Search engines like Google attempt to minimize the effect of black hat techniques, especially things like spamdexing. White hat SEO web design produces results that last, but black hat SEO web design actually anticipates that their sites will be banned once the search engine discovers what's going on.
SEO web design is white hat if it follows the search engine guidelines and does not involve deception. Since these guidelines are not actually written out rules, this is important to think about. White hat SEO web design isn't only about following these guidelines, what white hat SEO web design is about is making sure that content that the search engines find on your page can be indexed and will rank, is the same content an online visitor sees.
White hat SEO web design is basically creating content for online visitors, not just for the search engines, and then making sure that the content can be easily accessed by the spiders. White hat SEO web design involves web design development that encourages the content to be accessible.
Black hat SEO web design tries to get better rankings by deceptive means. An example would be using text that is not visible to the online visitor, whether it's colored the same as the background color, or positioned in such as way to to be off the viewable screen. Another method will send a human visitor to one page, and a search engine to another, this is known as cloaking.
We know you want the best white hat SEO web design available and we're committed to bringing your vision to life in a way that gets you seen on the search engines without having to be deceptive!
Give us a call at 1-888-85LEADS (888-855-3237) and ask us how we can explode your business on to the net.