How Google makes improvements to its search algorithm

Google is constantly changing their search algorithm.  As a matter of fact, they have several hundred signals that determine how your page will rank.  Last year, Google made over 500 changes to their algorithm. That is nearing 2 per day.  In watching the video, Google ranking engineers will come up with a hypothesis what signal, what data can be integrated within their alogorithm for the best SERPS results.

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